When creating a personal brand identity, brainstorming a clever name with a tagline creates a unique twist that can set a brand apart. Instead of just using the client’s name, the word handsome is used as a descriptor to create the brand name, Handsome Harley. The tagline, Fresh to Death, goes along with Harley’s aim to have his clients leave the barber chair looking “Fresh to Death” after getting a haircut by him. With new and returning clients, a responsive website was designed to allow his clients to easily schedule an appointment with a touch of a button.